Hey there! ;)
This is Evelyn Fu
Contact
About
Something about myself...
I am a first-class master’s graduate in Digital Asset and Media Management from King’s College London, UK (Ranked 35th in the world), currently enrolled in the Computer Science program at Georgian College. My current GPA is 91.
During 2.5 years of working experience at Philips and contributing to TikTok as a data analyst, I engaged with extensive data and collaborated with many brilliant and friendly tech team colleagues. This experience fueled my deep fascination with technology and data science, ultimately leading me to make a career pivot. I am now dedicated to pursuing a path as a developer.
Skills
Projects
Java is my favorite programming language. It's more logical and precise than other languages. There are four projects in the repository with classes, methods, arrays, inheritance, polymorphism, interfaces, and other OOP concepts. I got an 88 in this course.
This project is a music application with searching, deleting, adding to favorites, ranking and genre functions. I have also attached a project report that includes descriptions of functions and solution workings. As the group leader, we received full marks for this project.
This repository covers four projects, emphasizing relational database skills such as statement creation, ERD design, normalization, ACID properties, primary & foreign keys, data manipulation and advanced techniques. I ranked in the top 5% in this course.
The website I designed is a real jewelry brand called Real Me. The inspiration for the webpage design comes from top-tier luxury brands. I am also the founder of this brand. It includes Home, Product, Contact, and About sections. I received a perfect score of 100 in this course.
This old-school website, created with my friend Alex, showcases effective navigation, accessibility, and stylish typography. It adapts to various screens, features optimized graphics, follows coding best practices, and includes clear commenting, formatting, and proper attribution.
In this JavaScript project, my task is to add 5 buttons that select random phrases from arrays to create sentences with nouns, verbs, adjectives, and settings. Users can click the buttons to build a text string, introducing an interactive storytelling element.
I developed a C# text-based adventure game with dynamic storytelling, turn-based combat, and weapon selection. Players navigate a castle, battle a dragon, and make critical choices. Completing the game unlocks a hidden story path. I achieved full marks in this project.
This repository covers ASP.NET projects I have learnt in this semester. It emphasizes server-side scripting and architecture for web app development, including CRUD, authentication, user session management and object creation using classes, properties, methods, and events.
This is an Arduino-based home automation system, incorporating specific sensors, an RGB LED, and a servo motor. The IR remote-controlled system includes features such as temperature display, RGB lighting, servo movement, gas leak detection with LCD feedback etc. I achieved a score of 91.
Work
Management Trainee
Koninklijke Philips N.V.
- • Managed D2C TIKTOK Store, leveraging data for sales growth from $0 to $1 million.
- • Engineered order management system, integrating with Alibaba and ByteDance backends for data-driven decisions.
- • Optimized D2C stores with data analytics, transforming from B2B to B2C and enhancing user experience.
- • Documented workflows for data-driven efficiency in order management.
- • Collaborated cross-functionally to identify growth opportunities.
- • Launched products, conducted training, and managed online store decoration.
- • Produced competitor reports by monitoring and analyzing marketing activities for strategic decisions.
Tiktok Data Analyst (Intern)
ByteDance Ltd.
- • Conducted in-depth data analysis of TikTok influencers, identifying high-performers and optimizing product recommendations for market success.
- • Used statistical modeling and trend analysis for audience engagement and market insights.
- • Employed data visualization for effective communication and informed decision-making.
- • Maintained a robust influencer performance database for accurate decision-making.
- • Collaborated across teams to integrate data-driven approaches, contributing to successful TikTok e-commerce campaigns.
Digital Media Planner (Intern)
Saatchi & Saatchi
- • Monitored competitor media investments for strategic decisions in Tmall promotion campaigns.
- • Analyzed media buying data using tools like ADpower, iResearch, and OOH systems.
- • Proficient in relational database management, generating competitor reports weekly for Tmall Group.
- • Utilized advanced data analytics to extract meaningful patterns for optimal media investment strategies.
- • Applied data-driven approaches to assess performance data and customer profiles, contributing to targeted Tmall promotion strategies.
Tech team member (Volunteer)
Westside Evangelical Lutheran Church